Source: Apple
– In 2016, Apple and Nike partnered to create the Apple Watch Nike+, a smartwatch designed specifically for runners. The two companies collaborated on the design of the watch, which included a special Nike-branded band and exclusive watch faces and software features. The result was a product that combined the fitness tracking capabilities of the Apple Watch with Nike’s expertise in running and athletic wear.
The partnership was a success, with the Apple Watch Nike+ generating $2.6 billion in revenue in 2017. This represented a 50% increase in revenue from the previous year, and helped Apple maintain its position as the world’s leading smartwatch vendor. The partnership also helped Nike expand its reach into the smartwatch market and connect with a new audience of tech-savvy fitness enthusiasts.
Apple’s 2017 Q1 earnings meeting – January 31, 2017